Our kind of ready-to-wear is more than just clothing. Each design resonates with a unique quality, embedded in the finest fabrics and finishes, all infused with a dash of Om.
With every collection, we leverage the power of colours, shapes, and textures to deliver pop culture narratives through an iconic language of style that speak directly to the watchful eye.
Our influences come straight from the streets and our own journey through life. From 90s nostalgia to Y2K fashion that have shaped our adolescence, going from analogue to the internet boom, from club culture to yoga and beyond -experiencing life through the vibes of Milan, London and Barcelona through to aldulthood, and the endless trips to India, Bali, Japan and the shared familiarity with mother Asia, the local culture, way of life and beliefs. We remix the essence of these places and their aesthetics through our eyes.
But we don’t stop at the surface—our gaze stretches beyond the ordinary, tapping into that unseen part of reality, that universal consciousness connecting us all. We’re playful souls at heart, we do what’s right, we stan up for peace, freedom and equality, we fight patriarchy, wishing to recycle not just our clothes, but the system itself.
Sustainability is at our core. Our garments are ethically crafted with premium organic cotton and recycled fibres in Bangladesh and EU following OEKO–TEX® standards. Our commitment extends beyond fashion: it is our way of life. Every garment has been tracked during every step of its making, for absolute transparency and proof of our lifetime promise to care for the people and the planet that we call home.
Our clothes are meant for awesome humans, regardless of their gender, age, sexual orientation or body shape.
With our collection drops, we offer a boxy, slightly oversized fit made of a 50% recycled cotton and 50% organic cotton. This premium mix gives more body to the fabric and structure to the garments, graced with a dry, luxe feel and heavyweight composition of 180g/m² for tees and 340g/m² for sweatshirts and hoodies.
The basics collection comes in a classic straight fit with a relaxed twist made of 30% recycled cotton and 70% organic cotton. This combination allows for a softer feel and lightweight composition of 160g/m² for tees and 280g/m² for sweatshirts and hoodies.
We believe in a One World Community, where everyone is welcome as they are on their lifepath. Where age is just a number, kindness is sexy, freedom is the only religion and peace the only law.
We don’t believe in borders, only embroideries.
We question the system, we grow old but don’t grow boring, we see beyond.
We fill the streets with colours, we stand for freedom, we celebrate the extraordinary in the ordinary.
We are a beacon of light in times full of egos.
FREE·THE·OM
Be a good Omen.
OM emerged from an alter-ego, to liberate the ego.
We are Emi, Enrico, Edu and Marco, the creators of OM Clothing. Our journey, akin to an epic tale, has been filled with twists and turns on the path to finding OM.
With years of experience in the fashion industry working for renowned brands in different areas of the businesses, we honed our skills. Frustrated with corporate norms and wishing to fulfil our vision, we united to forge a brand aligned with our values and aspirations.
Despite exploring various avenues, business models and identities, all the paths finally led to OM.
As children at heart with good intentions and playful minds, we created an alter ego with an actual first and last name, that would represent us four as one ego-less entity, as a testament to always prioritising our brand’s ethos over any individual egos.
Just before launching our first collection, an omen, a revelation struck in a dream. Initially thought of as a name, we reducced it to its initials, as its sound embodied our message in the most perfect way, distilled to its essence.
OM.
The sound of the universe, the essence of existence. The visceral call for unity that resonates within us all who see beyond.
Now, curious about the original name behind it?
Let’s play.
Guess the correct name of the OM alter-ego and get an extra 5% off on your next order.
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(Hint: if you haven’t guessed it yet, she’s Italian…)
She didn’t make the name of the brand in the end, but she still is – and forever will be – the ego-less CEO of our company.
And the lesson of our story is:
Be whoever you want, but stay true to your true-self.
In other words,
NO EGO, JUST OM.
PREMIUM TEE
Boxy Oversized Fit | Heavyweight | Dry Feel
180 G/M² | 50% Recycled Cotton 50% Organic Cotton
➤ Go one size down for a more fitted, but still relaxed look
CLASSIC TEE
Relaxed Regular Fit | Lightweight | Soft Feel
160 G/M² | 30% Recycled Cotton 70% Organic Cotton
➤ Go one size up for that old-school oversized look
PREMIUM SWEATER
Boxy Oversized Fit | Heavyweight | Dry Feel
340 G/M² | 50% Recycled Cotton 50% Organic Cotton
➤ Go one size down for a more fitted, but still relaxed look
CLASSIC SWEATER
Relaxed Regular Fit | Lightweight | Soft Feel
280 G/M² | 30% Recycled Cotton 70% Organic Cotton
➤ Go one size up for that old-school oversized look
PREMIUM HOODIE
Boxy Oversized Fit | Heavyweight | Dry Feel
340 G/M² | 50% Recycled Cotton 50% Organic Cotton
➤ Go one size down for a more fitted, but still relaxed look
CLASSIC HOODIE
Relaxed Regular Fit | Lightweight | Soft Feel
280 G/M² | 30% Recycled Cotton 70% Organic Cotton
➤ Go one size up for that old-school oversized look
Joining the continuous effort to improve working conditions in the supply chain, we ensure all our products are manufactured in production facilities with a valid social audit according to the Amfori BSCI auditing framework and Code of Conduct. This framework upholds strict social standards in line with international conventions like the Universal Declaration of Human Rights and International Labour Organization (ILO).
All our products use the AWARE™ blockchain application. Every step of the process is registered and recorded using a physical tracer that takes record of every single person that worked on it, origin of threads and fabrics, and its footprint impact. Once the production process ends, the data is offered directly from the first-hand makers of the products and the producers. All environmental data, and the complete journey of each garment are registered and can be traced back for full transparency.
OEKO-TEX® Standard 100 is one of the world’s best-known labels for textiles tested for harmful substances.
Every OM CLOHING item is OEKO-TEX® certified, so you can be certain that every component (every thread and accessory) has been tested for harmful substances and that the article therefore is harmless for human health.
Wash at 30 degrees max / Air-dry / Iron gently inside out
No bleaching / No TUMBLE DRY / NO dry cleaning
Did you know that the way you care for your clothes has the biggest impact on their longevity and environmental footprint? You can significantly reduce this impact by treating and washing them mindfully.
Here are some helpful tips to live in tune with the sound of Om.
Wash Less, Wear More: Many clothes are washed more often than needed. Instead of reaching for the washing machine, try airing out your garments to refresh them, and when you do, try sticking to short wash cycles whenever possible. This not only saves water and electricity but also helps your clothes last longer.
Cool It Down: Always follow the care instructions, but remember—the temperature on the label is the maximum. Washing at lower temperatures, like 30 degrees, is just as effective with the right detergent and uses less energy. This simple change can make a big difference in reducing your environmental impact.
Choose Eco-Friendly Detergents: Opt for detergents with eco-labels, such as The Swan (Nordic countries) or the EU Flower (in the EU), to ensure a gentler impact on the planet.
Maximise Every Load: When washing, make sure to fill up the machine. A good rule of thumb is to leave enough space for a clenched fist above the clothes.
Spot-Treat Stains: If you spot a stain, treat it according to the care instructions before tossing the item into the wash. Often, a little liquid dish detergent is all you need. Once the stain is gone, you might not even need to wash the whole garment.
Air Dry for Longevity: Skip the tumble dryer whenever possible. Hanging your clothes to dry saves energy and is gentler on the fabric, helping your pieces breathe properly and stay in top condition for longer. If you’re into ironing, make sure you do so inside-out and take it easy on the printed parts.